Content Marketing

INTRODUCTIONS (11:00AM – 11:15AM EST)
John Paquin, Director of the Content Marketing Committee, ANA

ROUNDTABLE DISCUSSION (11:15AM – 11:35AM)

I. How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo (11:35AM – 12:15PM)
What’s scarier than getting raisins on Halloween? Being the house that gives them out. Sun-Maid knows that. But instead of doing their best to change that perception, they embraced it, turning a real house in Merchantville, NJ into a trick-or-treater’s nightmare. The award-winning Raisin House was complete with raisin-themed decor, a haunted house, grape zombies and plenty of raisins – for those brave enough to come knocking.

Speakers:
Chandra Wiggs, Director of Marketing, Sun-Maid
Sonya Cooper, Senior Account Strategist, quench

II. AT&T’s “Win Local” 2022 REGGIE Award Winner (12:15PM – 12:55PM)
2022 REGGIE Award Winner and Global Marketer, Gail Gibford-Capdepon, will share her expert insights on the power of purpose-driven marketing and a people-over-product approach to create effective brand strategy that generates actionable and measurable business results. 

Under her leadership and strategic oversight Gail has launched brands across U.S. and LATAM,  drove brand metrics to historic levels and grew e-commerce to double digits. Gail has created disruptive innovations across Unilever’s CPG brand portfolio, has led iconic campaigns like Dove Real Beauty, and has headed global strategy development and execution for Coca-Cola. Most recently, she served as AVP at AT&T Mexico, overseeing Brand, Creative Services, Sponsorships and Digital Marketing – where she was recognized by ANA and the Reggie Awards for her first-to-market grassroots marketing campaign.  

This discussion will be moderated by Pilaar Terry, Manager Partner at MC Brand Communications

Speaker: 
Gail Gibford-Capdepon, AVP, AT&T Mexico
Pilaar Terrry, Manager Partner, MC Brand Communications

WRAP UP 

Speaker Bios

Chandra Wiggs, Director of Marketing, Sun-Maid
Chandra Wiggs is an accomplished Brand Marketing strategist, currently serving as the Director of Marketing for the Sun-Maid brand, the iconic national brand share leader of the dried fruit category. 

With 20 years of food and packaged goods industry experience, Chandra has held marketing leadership positions at multiple top tier global and U.S. organizations including Kraft Foods, Sara Lee, TOMY International, McCain Foods, SOLO Cup, Topco, and Bel Brands. As a creative and resourceful leader, she has led teams in execution of plans that drove top and bottom-line growth for iconic brands enjoyed by consumers worldwide, as well as expanded donor and community support for nonprofit organizations. 

Chandra holds a B.S. degree in Business from Washington University’s Olin School of Business, an M.B.A. in Marketing from Indiana University’s Kelley School of Business and is a graduate of the Lake Forest Graduate School of Management’s Executive Training program. Outside of work, she enjoys serving in nonprofit organizations including Taproot Chicago, Alpha Kappa Alpha Sorority, Inc- Chi Alpha Omega chapter, and Jack and Jill of America, Inc- West Suburban Chicago chapter. 

Sonya Cooper, Senior Account Strategist, quench
Sonya Cooper has spent her advertising career over the past 20 years at full-service agencies, in both account and strategy roles. She’s worked across a multitude of industries, including higher education, financial services, fashion, finance, and CPG.

She is currently a Senior Account Strategist at quench, specializing in food and beverage marketing, where she leads an integrated agency team for Sun-Maid as well as several other food brands. Her passion is problem solving, finding unique creative solutions to her client’s business challenges. She’s a proud alum of the University of Michigan, and lives in Philadelphia, with her husband and three children.